Summary: John Browett doesn’t have a lot of fixing up to do with Apple’s retail stores. On the flip side, he could be the one that botches a well-oiled machine.
Apple named its John Browett as its new retail chief and the move is going to be interesting to watch from a management perspective. First, Browett comes from U.K.-based Dixons Retail, which has a mixed history of customer service. And then there’s Apple’s move to hire an outsider.
Browett (right) will report to Apple CEO Tim Cook and the retail unit isn’t small potatoes by any stretch....