Summary: You can talk about Windows, you can play with Android, but according to Google, what people really wanted to know about in 2011 was Apple products, Apple services, and, oh yes, Apple.
According to Google, it's Apple's world.
Every year Google takes a look at what we’ve been searching for on the Internet in 2011 in its Google Zeitgeist list. A lot of it shows that we love our dumb stuff. For example, Rebecca Black, whose fame rests entirely on one awful song and video, Friday, was the number one search. Looking deeper into the lists you’ll see that when it comes to technology, we couldn’t get enough of Apple.
Number one was a surprise, or at least it was to me: iCloud. In the technology business we may be arguing about how important the cloud will, or won’t, be, but people at large clearly want to use the cloud and they want to use it now.
I wasn’t as surprised by number two: Mac OS X Lion.. After all this was a major operating system release and it was the first that Apple had ever made available, ala Linux, as a download.
From number three to six we finally meet the technologies I would have guessed would have made the list: the iPad 2, the iPod Touch 5G, and the iPhone 5. What catches my eye here is that while those of us on technology’s cutting edge are always talking about smartphones and tablets, a lot of ordinary people are still very interested in the idevice family’s inexpensive little brother: the iPod.
It’s only at number seven that we finally find a non-Apple related subject; Adobe’s Acrobat Reader X. Why? I suspect it made the list because from the beginning of the year to its end this essential PDF reader program had one major security problem after another.
Steve Jobs came in next on the technology list at number eight. But, this is something of an illusion. The Zeitgeist list measures the change in interest in a subject. Steve Jobs has always been popular and so even his death wouldn’t move the needle that much.
Taken all in all, it’s crystal clear. You can talk all you want about other technologies and gadgets, but what everyone really wants to know about is Apple products, Apple technologies, and still more Apple.